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Stevia – "We Told You So!"

Written by Wellness Club on February 10, 2009 – 7:50 pm -

Deborah from Oklahoma wrote recently to ask:

Do you have a take on this Truvia sweetener?

Well, as a matter of fact we do have a take on it!

I wrote about the future of stevia a little while ago in Another Chance For Stevia – where I predicted that this natural sweetener was getting ready to have a new lease on life as far as the FDA is concerned.

You see, I had noticed the rumblings in the financial news – certain stocks were going up, based on the work of the American Industrial giants Coca Cola and Pepsico who were preparing to market their own patented versions of the age-old natural sweetener.

I predicted that as soon as these industrial giants made it known to the FDA that they wanted no regulatory resistance to their new products then the "natural" forms of stevia would also have to be "recognized" to be safe since the new, patented sweeteners Truvia and PureVia are nothing more than isolates of natural stevia. My understanding is that the substances are not patented, the process for obtaining the substance is patented.

So, what’s my take? I think it is great news that Coca Cola and Pepsico have listened to consumer demand and that the FDA is finally forced to listen to good sense – perhaps now Americans can begin to turn away from the toxic synthetic sweeteners marketed by the chemical and pharmaceutical industries and enjoy some nice, sweet, natural stevia.

Are the new, patented sweeteners Truvia and PureVia going to prove to be safe over the long haul? My first reaction is to say "yes" – though with any substance that is isolated from the natural substance there is a risk that by isolating one small part of it we may be discarding another important part that somehow serves to prevent harm. The natural "sweet leaf" stevia has a history of safe use that spans thousands of years – Truvia and PureVia can’t say the same thing though there should be no reason for them not to be just as safe.

Here at the Wellness Club we’ll continue to use natural stevia – but it sure is a pleasure to be able to find stevia in it’s natural form and it’s new patented forms on the shelves of our local grocery store! Coca Cola and Pepsico have given stevia it’s freedom and respect back.

Thank you Coca Cola and Pepsico – did you ever think you would hear us say that here?

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